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William Hill was originally founded in 1903. They are now one of the UK's largest brands in both the land-based and online sports betting markets. With an estimated 500,000+ betting opportunities available per week and 2,300+ high street shops to go along with their topnotch online offerings, it's no surprise that William Hill is among the top 3 bookmakers in all of Europe, not just the UK.
From 2012 to 2016, William Hill was the official betting partner of the The FA before turning the reigns over to rival Ladbrokes. The following summer, William secured deals with not one but three of the Premier League's top clubs (Chelsea, Everton, and Tottenham) to become their official betting partners, revealing just how much clout the William Hill brand carries.